"It's A Trap" was conceived as a branded design for Zerum Lifestyle, a young Austrian apparel label following an organic & fair-trade philosophy in apparel manifacturing and printing. The drawing is somewhat of a more personal work to me, as I was asked by a friend I went to school with (who works with the label) if I would provide them with a piece of artwork back when Zerum just started out. Wanting to keep it close to our youth, I based the drawing on a profile pic of a common friend of ours, that I really liked and wanted to incorporate in some kind of design for quite a while. The shirt will be featured in Zerums 2012 collection alongside some other really nice designs by young Austrian artists - lookin forward to that!
